Quechua 

 

I was part of the Advanced Design and Innovation team for Oxylane and Quechua. My work was centered on developing new concepts and strategies for future projects.With a user centered approach, I organized workshops and get insight in order to build a vision, based on trends, market and users latent needs to see whats important for the future and what do we want as a brand. Then some guidelines and "concept cars" are created.
The subjects were mountain related, ranging from specific subjects like shoes or garment to broad thoughts like "how do we live in the mountains".